The Google Algorithm Update

Google uses complex algorithms to help searchers find what they’re looking for. With hundreds of billions of searches each year, they must manage all that information and deliver results quickly. They do this through the use of a number of ranking factors. Some include page rank, anchor text, proximity information and more.

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When you type in a search term on Google, it returns millions of results for your query. The search engine does this through a complicated algorithm designed to understand what you are searching for and rank pages accordingly. In simple terms, the Google algorithm uses a set of ranking factors to determine which pages are shown in which order on Google’s results page. These factors at include content quality, links, and user experience. As a marketer, staying current on all of these factors and implementing them into your strategy is important. Tracking core Google algorithm updates is one way to do this.

Google updates its algorithm several times a day; sometimes these changes are minor, which can go unnoticed by users. Occasionally, however, Google rolls out a big core algorithm update that has major impacts on rankings. These big core updates usually create a lot of buzz in the SEO community and often get catchy names. These updates are typically focused on improving how Google assesses content, but they do not always provide site owners with specific information about what’s changed or whether there is anything that needs to be done to fix it. In the August 2022 Helpful Content update, Google sought to devalue content written to manipulate search engine rankings instead of answering user queries. This means keyword stuffing or rewriting existing content to include keywords will not help you rank.

Google has used links as a ranking factor since the early days of the search engine. One of their founders, Larry Page, invented a metric called PageRank, which determines the importance of pages based on the number of links pointing to them. Using this metric, Google could serve more useful and relevant search results than their competitors at the time. Today, this metric is still an important part of Google’s algorithm to rank websites. In addition to the PageRank metric, Google also looks at other factors when determining the importance of a page. These factors include link authority, core web vitals, and referring domains.

The length of time that visitors spend on your site is a major factor in user experience. A longer stay indicates that people find your content useful and enjoy their time on your site. Google uses many metrics as ranking factors, including dwell time. This metric is measured when a visitor clicks on a search result, then stays on that page for a certain amount of time before clicking back to the search results. Dwell time is a metric that most SEO professionals consider important. But, despite its significance in search algorithms, dwell time is often confused with other popular website metrics like bounce rate and session duration.

With more than half of all web traffic coming from mobile devices, the Google Algorithm update is a response to this trend. It prioritizes websites that provide adequate mobile friendliness and a user-friendly experience. Websites that don’t provide a good mobile experience will be penalized in the search engine results pages (SERPs). The update also includes a mobile-friendly label that appears below the fold in mobile SERPs.

The mobile-friendly algorithm update is an important step towards improving the user experience for smartphone users. This new ranking factor will help Google deliver relevant, high-quality results. Another potential impact of the mobile-friendly algorithm is that it may reshape the way mobile search results are displayed, especially for queries with an app element. For instance, searches for flights, hotels, and music will likely see specially designed, aggregator-style “Sponsored” results, pushing standard organic results below the fold.